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The Main Event

July 17th, 2015 - Posted by Jonathan Silvester, Brand Development

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The Main Event

We all focus on certain aspects of our favourite sports depending on which particular elements appeal to us the most. Very few of us have extensive knowledge about every detail of a sport. We probably don't have the time or maybe just don't have the inclination to delve into the minutiae of it all.

My main sporting interests lie around football, rugby and formula 1 so I have a fairly good understanding of the rules and technical aspects of these sports. Formula 1 and Rugby both have rules that evolve and change from year to year whereas the rules for football as far as I am aware, have remained pretty much unchanged for as long as I can remember. Sometimes in Formula 1 the teams find innovative ways to do things that mean the rules have to be changed before the season has even ended. The most recent case of this is the banning of dummy pit stops. This was brought in after the Mercedes F1 team pretended they were going to change the tyres on their cars in order to fool the Williams team into pitting early so that Mercedes could take the lead of the race.

Web to print is a major event but, just like a major sporting event, it means different things to different people. For printers it's a way to take the business online and offer templates and bespoke products to an unlimited variety of B2B and B2C customers For marketing agencies it's a vehicle to deliver creativity and brand control to the large numbers of stakeholders in a diverse customer base. To large organisations it's a way to give devolved control over marketing materials and stationery to thousands of users in an efficient way that saves time and money.

Each category of users has different requirements and needs different types of functionality. RedTie Web to Print offers a huge list of features, too many to expect our users to know about. But that's ok because we are here to help and we know about all the features because we are Web to Print specialists and with our long history of solving problems and delivering solutions we can help anyone to achieve efficient online product delivery in any way required. So get in touch with us today and find out some more about the main event in Web to Print, maybe we can help you to change the rules in your favour.