If this is your first foray into Web to Print then you might be struggling with some of the details needed to make a realistic plan, especially on how much time things take to achieve. We are going to share some of our experience on this in the next section. First we need to establish what your goals are, now and in the future.
Your Web to Print Goals
There are many reasons why you want to have Web to Print as part of your offering such as:
Lucky you! You are being asked to meet your customers' needs and if they are willing to contribute to the cost of the system or their order values pay for the software then you are in the fortunate position that your first Web to Print customer could pay for the software on their own.
If they are talking about moving work that you already do for them online then how are you going to attach a benefit to it? In reality it is the risk of them taking that current business elsewhere to someone who offers what they need. In a business plan you might attribute the lost profit of that client as a benefit of having a system to meet their needs.
If that is too negative a way of looking at the situation then look for potential positive benefits. Can you get more of your customers print work? Are they going to be paying for a system you can use with other customers, essentially adding a new tool to your toolbox for free?
We are not going to say that there are printers and print management companies running round with their shiny new Web to Print software trying to take away your customers. It does happen of course, we have had the phone calls from printers saying they have to get a system up and running for a customer that is leaving and it needs to be ready yesterday.
What we are advocating though is that like many things, prevention is better than cure. Why even risk them going elsewhere? One of the key benefits of having them on your Web to Print software is that it is much harder for them to move to another printer, even if they have Web to Print software.
How do you value this for your business plan? In all honesty it is very difficult to put a number on it and it is probably best counted as a hidden benefit.
We are not naïve enough to think that your company is carrying a lot of overhead costs that a bit of software is going to eliminate. It would be great if it could! The fact is most companies have been forced to become extremely efficient. What we are talking about is the ability to increase margin on certain types or print jobs by removing as much human intervention as possible. Let the software do the repetitive work and let your employees do the high value work.
Valuing cost reduction for a business plan is a case of stripping out the costs that online orders have reduced and using the current costs to work out the increased margin on that product. With an annual estimate of volume for this product through your Web to Print software you can then work out a annual benefit to your business.
Most companies are in the business of increasing their annual profit and so this might be the most important goal of taking on Web to Print software. Increases can be by taking on more work from current customers or by taking on additional customers.
Although budgeting these increases can seem like a lot of guesswork, you actually have a lot of information already. One way would be to base a new customer on an existing customer who you think they will closely resemble, i.e. you know a lot about your customers, what they will order online, in what volume and at what margin, and use that as a template for new customers in the future.
In the above we have looked at some of the potential goals you might have that you are going to meet with your web to print software and in a completely non-technical way how you might budget for them. In fact they might all be appropriate or one might be the immediate plan with others to follow.
In reality what you are trying to determine is whether your chosen solution will ever be able to justify itself. There are lots of beneficial non-financial ways that this can happen but in our mind it is really healthy when thinking of a tool like Web to Print software for it to be viable financially.
To finish off your plan you are going to have to work out your targets and estimate how long it will take to meet those targets. So no surprises really, that is what we will talk about next.
At Red Tie Limited, we're committed to protecting and respecting your privacy.
This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may disclose it to others and how we keep it secure.
We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.
Any questions regarding this Policy and our privacy practices should be sent by email to firstname.lastname@example.org or by writing to Customer Support, Red Tie Limited, Unit 2 Basset Court, Grange Park, Northampton, NN4 5EZ, United Kingdom. Alternatively, you can telephone 01604 702075.
Who we are.
Red Tie Limited, whose registered address is Unit 2 Basset Court, Grange Park, Northampton, NN4 5EZ with registration number 4505163.
How do we collect information from you?
We obtain information about you when you use our website, for example, when you contact us about products and services.
What type of information is collected from you?
The personal information we collect might include your name, address, email address, IP address, and information regarding what pages are accessed and when.
How is your information used?
We may use your information to:
process orders that you have submitted;
to carry out our obligations arising from any contracts entered into by you and us;
notify you of changes to our services;
send you communications which you have requested and that may be of interest to you. These may include promotions of our associated companies goods and services;
We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.
Who has access to your information?
We will not sell or rent your information to third parties.
We will not share your information with third parties for marketing purposes.
Third Party Service Providers working on our behalf: We may pass your information to our third party service providers, agents subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example marketing campaigns). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the Red Tie Limited and associated companies for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
You have a choice about whether or not you wish to receive information from us. We will not contact you for marketing purposes by email, post, phone or text message unless you have given your prior consent, for example by filling in the contact form. You can change your marketing preferences at any time by contacting us by email: email@example.com or telephone on 01604 702075.
How you can access and update your information
The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us at: firstname.lastname@example.org, or write to us at: Customer Support, Red Tie Limited, Unit 2 Basset Court, Grange Park, Northampton, NN4 5EZ. Alternatively, you can telephone 01604 702075.
You have the right to ask for a copy of the information Red Tie Limited hold about you (we may charge £10 for information requests) to cover our costs in providing you with details of the information we hold about you.
Security precautions in place to protect the loss, misuse or alteration of your information
When you give us personal information, we take steps to ensure that it’s treated securely. Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.
Use of 'cookies'
Links to other websites
In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.
16 or Under
We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information.
Transferring your information outside of Europe
As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.
If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.
Review of this Policy
We keep this Policy under regular review. This Policy was last updated in November 2017.
A cookie is a small text file created by a website that is stored by your web browser on the device you are viewing the website on
The cookie file typically contains a string of numbers and letters that is is sent back to the server each time the browser requests a page from the server. This enables the server to identify and track your web browser.
Cookies come in two forms. Persistant cookies that are stored by the web browser and remain valid until the expiry date set in the cookie is reached. Session cookies expire at the end of the user session, i.e. when the web browser is closed.
Cookies on our website (First Party Cookies)
Cookie Name: cookieconsent_dismissed
Purpose: This cookie is created when you first accept the message regarding our site using cookies. It's purpose is to stop you having to see the message on every page or on every visit.
Persistance: 365 days
Analytics Cookies (Third Party Cookies)
www.red-tie.com uses Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies which are stored by your web browser. This information is used to create reports about the use of our website, for example how many visitors we have had, and Google also collects and stores this information.
Other Third Party Cookies
Chrome: Go to Settings -> Show Advanced Settings -> Pivacy Section -> Content settings... and change your cookie preference on the next screen. Note this is also where you view all your stored cookies and deleted them
Internet Explore 11: Click on the gear in the top right corner, select Internet Options, on the Privacy Tab you can move the slider up (more private) and down (less private). Click Apply or OK to save the settings
Some sites may not work correctly if cookies are blocked
RedTie's Terms & Conditions
The term 'RedTie Ltd' or 'us' or 'we' refers to the owner of the website whose registered office is: Unit 2 Basset Court, Grange Park, Northampton, Northamptonshire, England. NN4 5EZ. Our company registration number is 4505163. The term 'you' refers to the user or viewer of our website.
The content of the pages of this website is for your general information and use only. It is subject to change without notice.
If you fill out our contact form or contact us using one of the other methods of contact provided on this website then you are agreeing to being contacted by us by phone or email.
We will not provide any personal information to a third party unless you have given your permission.
Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website.
Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
Your use of this website and any dispute arising out of such use of the website is subject to the laws of England and Wales.